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Due this week
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Research Essay
COMM2040 · Due Oct 28
65% complete
Group Presentation
MKTG3010 · Due Nov 3
30% complete
Research Essay
COMM2040 · Oct 28, 11:59 PM
Group Presentation
MKTG3010 · Nov 3, 9:00 AM
Programming Assignment
COMP3500 · Nov 10, 11:59 PM
Final Exam
ECON1010 · Nov 20, 2:00 PM
COMM2040 — Communications Theory
Progress
65%
Subtasks
Research and gather sources
Write introduction
Write body paragraphs
Write conclusion
Proofread and submit
Type
25:00
Focus time
Today's sessions
3 of 8 sessions complete
AI-generated from your uploads
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Week 8 — Media Framing Theory
COMM2040 · Generated Oct 25
Week 7 — Agenda Setting
COMM2040 · Generated Oct 18
Consumer Behaviour Models
MKTG3010 · Generated Oct 20
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Generated Oct 25, 2023 · 2 min read
Key concept 1
Definition of Framing
Framing refers to how media presents information to influence audience interpretation. The same event can be framed differently to produce different emotional responses.
Key concept 2
Equivalence Framing
Logically equivalent information presented in different ways leads to different decisions. Example: "90% survival rate" vs "10% mortality rate."
Key concept 3
Emphasis Framing
Selecting certain aspects of reality to make them more salient. Media chooses what to highlight, which shapes public perception of issues.
Exam tip
Be ready to compare framing theory with agenda-setting. Both influence perception but at different stages of the communication process.
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Alex Chen
alex@university.edu.au
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